Website Strategy Questionnaire

Your name:
Your contact email:
Your business:
1 - LET'S TALK DESIGN: Do you prefer a certain design style? (ex: Simple, Sleek & Modern, Vibrant & Colorful, Light or Dark feel?)
List up to 3 websites you really like (or don't like) that you'd like us to use as a reference (please provide links and be specific by describing what you like or don't like. Ex: I like the bright header here. I don't like the rounded buttons there. I like the motion animation here., etc.)
BRAND COLORS: Please provide your brand colors and HEX values. (If you are providing a Brand Style Guide, you can skip this question.)
FONTS: Do you prefer certain fonts? (ex: big and bold fonts. Slender, sleek, feminine fonts. Helvetica, Arial or Script/Fancy fonts? Or you can simply say "Use whatever looks good!" Let me know if you want a link to check out some font pairing samples.) (If you are providing a Brand Style Guide, upload it into your Google Drive folder and skip this question)
BUTTONS: Do you prefer buttons with rounded or rectangle corners or no preference?
LOGO: Do you already have a logo that you can upload into a GOOGLE DRIVE folder?
IMAGES: Do you already have images for your website? These can include stock photos, headshots, product images, etc. If so, please upload them into your GOOGLE DRIVE folder. Please list the images you already have (ex. Services hero image, About me hero image, About me picture, Testimonial images, etc)
OTHER DESIGN INPUT: Do you have any other input as far as the design of the site goes?

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2 - LET'S TALK ABOUT YOUR CUSTOMERS: Describe your ideal client or customer:
Does your customer base have a certain demographic? (ex: Certain age, gender, interests, etc?)
How does your business MAKE MONEY?
What PROBLEM or NEED does your ideal customer have that would cause them to reach out to you in the first place?
How can your business SOLVE THEIR PROBLEM or MEET THEIR NEED?
What makes your business different than your competitors? Why would a customer go with you over your competitors? What makes you STAND OUT?

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3 - LET'S TALK SITE SPECIFICS: What is your #1 CALL TO ACTION that you want a visitor to do when they land on your website? (ex: Contact us, request a quote, call, book something, buy, visit, get more information)
What is your SECONDARY CALL TO ACTION that you want your visitor to do? (ex: Contact us, request a quote, call, book, buy, visit, get more information)
Where would you like your website inquiries to go? (ex: Personal or business email)
TESTIMONIALS: Do you have testimonials to display on your website? If so, load the content/images into your Google Drive folder.
Do you want to link to any SOCIAL MEDIA PROFILES? (please provide links)
Do you want to integrate a newsletter sign up or email CRM like Mailchimp, ConvertKit, etc? (please provide details on what you have set up)
PRICING TABLES: If you are a service-based business, do you want a pricing table on your site? If yes, please list your Package offering titles and prices, etc.

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4 - LET'S TALK GOOGLE STUFF: Do you have a Google Webmaster & Analytics account already set up?
If you currently have a website, is it already listed and submitted to Google?
What's your official business/company name?
What's your business address? (for Google map/listing purposes)
What's your business phone number? (if different than personal number)

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5 - LET'S TALK SEO: What's your main product(s) or service(s)?
What TERMS (WORDS, PHRASES) would people search for to find your business?
What are the top 5-10 keywords or terms you'd like to rank on Google for?
Who are some of your TOP COMPETITORS?
What GEOGRAPHIC AREAS do you service?(ex: a city, surrounding counties, state, etc)
Please provide any other ideas or goals you have for SEO: (aka getting found online)
Name
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Time for your Strategy Questionnaire!